Product focus
Give filmmakers a faster way to find the story inside interviews, vows, speeches, ceremonies, and other A-roll-heavy projects.
Case study / 02 / Next.js app
Arcloom
A story-assembly product for filmmakers, turning raw transcript language into a usable emotional arc and an export-ready edit plan.
- Discipline
- Product strategy, app design
- Audience
- Filmmakers and editors
- Platform
- Next.js application
- Output
- FCPXML and EDL
The assignment
Make a complicated editorial workflow feel tangible before the first upload.
Arcloom needed to explain a new kind of creative tool without flattening it into software diagrams. The product story had to feel cinematic, while the app itself needed a clear path from raw A-roll to structured beats, direction, and timeline exports.
The thinking
A product metaphor you can follow.
Homepage story
The loom gathers stray transcript fragments into a living story form, making the product feel editorial before the interface explains itself.
App workflow
Guide editors from raw transcript to mapped beats, creative direction, speaker context, timecodes, and exportable story paths.
Backend logic
Analyze speakers and emotional peaks, assign beat labels, add editor notes, and prepare precise files for the NLE.
The interface turns invisible editorial judgment into a sequence filmmakers can see, shape, and trust.